Well to be fair, there were something like 24,812 estimated buyers of the Pledge version of the game (I realize some got Heroic tier and some bought multiple copies, but still), and probably most of them got the Mythic tier... so more people are playing it than we might guess as word gets around about its quality and the nostalgic buzz surrounding its author.
We all know some who pledged only did so to collect the game (not actually play it) or re-sell it. But many more actually did want to play it. In any case, while I haven't played it myself, looking through it and reading about it, it looks like something that could be a lot of fun with a group, especially old returning fans of HeroQuest.
Despite the glitches, there are many cool ideas in here to keep things fresh and interesting.
The best thing about Remake HeroQuest is getting people back into HeroQuest who hadn't played in many years, and introducing it to a whole new generation, and while Prophecy of Telor is very cool, I'm sure most people will be getting in thanks to the retail versions. So much more the pity if Hasbro never allows Avalon Hill to release "exclusives" like this to the general public officially. They're sitting on a potential fortune for fans!
Yes, making your own quests is where it's at... and always was, but these new bonus quests and free quests are what help spark the imagination of players for that purpose. That builds up the community, leads to positive word-of-mouth which will increase sales in the long run, surely they can see that...